Noun: Defined as wholly original, real or genuine; not copied, derivative or false.


Noun: Defined as the use of the imagination or original ideas, esp. in the production of an artistic work.


Noun: Defined as the ability to enter, get near, or make use of something usually difficult or impossible.



12ozProphet is a strategic think tank and multidisciplinary creative collective specializing in brand consultancy, directional brand strategy, targeted activations, creative services and custom content.

We service the art, fashion and lifestyle industries by helping clients develop holistic programs that engage catalyst consumers, enhance cultural relevancy and amplify brand equities that result in a sustainable competitive advantage.

It is with unparalleled authenticity, creativity and access that 12ozProphet resides at the intersection of content and culture; helping brands influence the conversation and engineer consumer demand.


It’s ridiculous to think that anyone can truly understand style or culture by clicking around the internet. It requires effort, sincerity, and a trust that is only built through participation. Authenticity doesn’t follow up a cheerful greeting with hollow conversation; it’s a guarded character that gradually rewards persistence.


At 12ozProphet, we believe that a capacity to navigate complex product and consumer environments, credible foundations in communities that resonate, an ability to translate cultural reference points and execute against them is what truly inspires the marketplace and catalyzes business performance.

By observing the evolution of culture, its conversations and context, we can inform business strategies that effectively communicate the relevance and value of a brand, product or service. With this approach, we help clients explore the relationships and nuance that provide meaning and establish validation.

We then leverage this insight and understanding to create authentic connections that evoke powerful emotions and contribute further to the cultural dialogue, resulting in competitive advantage and sustainable business opportunity.


Brand Consultancy

  • Brand Analysis

  • Strategy & Positioning

  • Market Research & Analytics

  • Trend Reporting

  • Consumer Insight

  • Collaborations & Special Projects

  • Influencer Strategy

  • Targeted Activations

  • Product Seeding & Distribution

Creative Services

  • Ideation & Creative Direction

  • Art Direction

  • Design

  • Illustration

  • Photography

  • Video

  • Copywriting

  • Content Development

  • Custom Publishing


Our best results have come from collaborating with forward-thinking, passionate clients who embrace new ideas and impactful methods to inspire and excite the people who matter to them most. We are proud to have worked with some of the best brands on the planet, including…


Demand creation success is relative to the synergy between curation, authenticity and execution. It is about capturing the subtleties and translating cultural reference points into brand and product narratives that engage and resonate.

Below is a sampling of our work. Contact us to learn more.

Art Basel Miami Sonni Converse sketch

Converse x Sonni – Art Basel

Timberland Field Boot Relaunch


Nike Livestrong

Nike Air Yeezy

Cole Haan

Nike AKA Wet Look Dunks

Nike AKA AF1

Cole Haan x Fragment Design



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What began as a graffiti and pop culture fanzine back in 1993, quickly developed a cult-like following. In the years since, 12ozProphet has evolved into a brand, consultancy, creative collective and a diverse platform for artistic expression. This Is How We Live™ Follow us on…

  • Instagram
  • Pinterest
  • LinkedIN


12ozProphet Collective – New York City / Los Angeles / Montana

T: 646-866-7760


Careers at 12ozProphet… Most hires are based off who we know, either through referrals or outreach. That said, we are always looking to expand our team and talent network. If you would like to submit a resume or portfolio for consideration, email us at