12ozProphet (Brand)

12ozProphet Magazine was launched in 1993 with the goal of raising the bar for the graffiti world and integrating its distinctiveness into the wider world of street culture and design. Though there were graffiti magazines before us, we presented the mayhem with an elegance and attention to detail never before seen. We were the first to package top notch graffiti, innovative design and exceptional printing with intelligent, thought provoking text. We ran the most extensive interview that Barry McGee (Twist) has ever given. We wrote the first in-depth article about graffiti on the Internet, and also broke Os Gemeos and the Brazilian graffiti scene to the world. We set the pace. After 12ozProphet, graffiti magazines suddenly had to appeal to a wider world of culture whose interest we had piqued. Articles had to be intelligent and well researched. Design had to be not simply expedient but artful, and print quality had to be superb. Graffiti was all of a sudden relevant.
12ozprophet Issue 1
12ozprophet Issue 2
12ozprophet Issue 3
12ozprophet Issue 4
12ozprophet Issue 5
12ozprophet Issue 6

Top: 12ozProphet Magazine Issues #1 – #6. Originally released circa 1993 – 1998.

12ozprophet Stacked Logo Tee Black
12ozprophet Os Gemeos 1998 Tee Black

Top Left: 12ozProphet Stacked Logo shirt. Top Right: 12ozProphet x Os Gemeos ‘1998’ shirt. Bottom: 12ozProphet standard shirt trims and Os Gemeos collaboration trim details.

12ozprophet Woven label detail
12ozprophet Woven label detail
12ozprophet x Os Gemeos collaboration t-shirt
12ozprophet Woven label detail
12ozprophet Woven label detail
12ozprophet Os Gemeos woven label

Top: 12ozProphet standard shirt trims and Os Gemeos collaboration trim details. Bottom: 12ozProphet x Futura collaboration shirts.

Top: 12ozProphet x Futura collaboration teaser video. Bottom: 12ozProphet x Flint ‘Minds Were Made To Be Blown’ shirt.

12ozprophet Flint tee front
12ozprophet Flint tee back

Top: 12ozProphet x Flint ‘Minds Were Made To Be Blown’ Shirt. Bottom: Assorted 12ozProphet accessories.

12ozprophet accessories