Nike Livestrong

Since 1997, the Livestrong Foundation has been a powerful advocate for patients and survivors in the global fight against cancer. Through a combination of strategic partnerships and savvy marketing, Livestrong has become one of the most visible non-profit organizations in the world, helping to make major progress in cancer research and care. A component of that high-profile visibility was a limited brand partnership with Nike. This partnership led to a series of collections of Nike Livestrong apparel and footwear, as well as several major artist and athlete collaborations. At the height of this partnership, 12ozProphet was chosen by Nike and the Livestrong Foundation to shoot the official editorial and PR photos for one of its most impactful collaborations. These collaborations featured designs from top-tier visual artists Futura and Mister Cartoon, super smash music producer Pedro Winter of Ed Banger Records and a very limited edition reinterpretation of the iconic fleece hoody by the Japanese brand, Loopwheeler. To celebrate this collection, 12ozProphet Studio was commissioned to create a body of photos that bring singular focus on the design detail and craftsmanship of key items from the Livestrong Collection for distribution to print and online media outlets.
Nike Livestrong M65
Nike Livestrong M65
Nike Livestrong Loopwheeler hoody detail
Nike Livestrong Loopwheeler hoody
Nike Livestrong Loopwheeler hoody
Nike Livestrong Futura dunks
Nike Livestrong Futura dunks
Nike Livestrong Futura dunks detail
Nike Livestrong Pedro AF1
Nike Livestrong Pedro AF1
Nike Livestrong Pedro AF1
Nike Livestrong Mister Cartoon AF1
Nike Livestrong Mister Cartoon AF1
Nike Livestrong Mister Cartoon AF1 detail

Top: Photos by 12ozProphet Studio showing key product developed by Nike for Livestrong. Featuring Nike x Livestrong M65 jacket, Livestrong Loopwheeler sweatshirt and collaborations with Futura, Pedro Winter aka Busy P and Mister Cartoon. Bottom: Custom content piece covering the release by www.hypebeast.com.

Hypebeast Livestrong editorial